Who we are
Pure Dreamwear is a social enterprise that makes ethical and sustainable sleepwear, loungewear, and accessories.
Our Mission:
To Eliminate Social Injustice
"When Rob and I first heard about human trafficking, we knew that we couldn't turn away. We had to do something to help. We started through art exhibitions, raising money for charities that rescue people from human trafficking . But we wanted something ongoing that could consistently support them and provide opportunities."
"When some of the charities started their vocational training and sewing centres to support the women who were rescued, we decided to collaborate. We have since expanded to work with a disability centre as well - all with a common purpose, to provide opportunity and empowerment to overcome social injustice." - Melissa, Co Founder.
The goal is to fund the amazing work of these life changing organisations and to produce garments that cared for and uplifted everyone in the supply chain, and leaves a positive impact on our earth. The result of this dream is Pure Dreamwear, a revolutionary collaboration between the leaders in ethical and sustainable fashion, positively impacting whole communities.
Now you can take part in the Fashion Revolution's Who Made My Clothes Movement. Through your choice in sleepwear, you are giving everyone who made your clothes:
- Access to a safe, equitable work environment.
- Health and support services.
- Education and employment pathways, and
- A salary above the living wage to lift them out of poverty and exploitation.
Each sewing centre is also connected to organisations that:
- Rescue people from human trafficking and exploitation,
- Provide education for orphans, street children, and people living with disability.
- Establish schools, homes, and community centres, for people in need
You can eliminate social injustice without compromising on quality, comfort, or the environment.
Our pyjamas have a purpose greater than your bedroom — they empower women that have faced human trafficking, gender and racial discrimination, and who are living with disability.
Every garment has its own story that doesn't end once it's yours. On any product page, click "My Story" and learn how the garment was made and the impact your choice has on the world.
We empower you to ditch the trends of fast fashion to put social injustice to bed.
We Stand For
Social Justice & Liberty
The organistions that we partner with are active and powerful forces for good in their communities. For instance, AIM rescues women and children from human trafficking.
Both AIM and Maison Chance build their local communities by providing acomodation, schools, vocational training facilties, employment centres, counselling centres, and healthcare facilities,
A Living Wage
All of our partner sewing centres provide their workers with a salary above the living wage.
"The remuneration received for a standard workweek by a worker in a particular place sufficient to afford a decent standard of living for the worker and her or his family."
"Elements of a decent standard of living include food, water, housing, education, health care, transportation, clothing, and other essential needs including provision for unexpected events." (Global Living Wage Coalition)
Human Work Hours
All of our partner sewing centres also ensure that their employees work reasonable hours including breaks and paid holidays.
You can find out more about each organisation under the "My Story" section of every product page.
A Safe Work Environment
All of these centres also ensure that they give all workers a safe work environment. This includes adapted and accessible facilities and equipment.
Maison Chance's Take Wing Centre is a vocational training emplopyment centre for people living with disability. They have adapted office and aprartments, with wheelchair access ramps and lowered work spaces. They also provide wheelchairs, physiotherapy, aqua-therapy, healthcare, and childcare.
Sustainable fabrics
Polyester takes up to 200 years to decompose. Polyester fibres from around 100 years ago still exist today, lingering as tiny microplastics in landfill and in the ocean.
“Of the 100 billion garments produced each year, 92 million
tonnes end up in landfills.” (Earth.org)
60% of garments today contain
polyester, and the percentage is rising fast. We don't use polyester, opting instead for natural fibres grown using sustainable practices.
A cleaner earth
In addition to choosing natural sustainable fibres, we also choose fabrics that have a low impact on the environment.
We also turn our offcuts from garments into sleep and lounge accessories like sleep masks and scented eye pillows. This ensures that fabric does not get wasted on the cutting room floor but is instead given a new home.
Close, transparent supplier relationships
At each level of the supply chain, we consider the reportred resource use, waste management systems, material choices, product durability, product life cycle, commitment to circularlity, and textile waste practices.
You can follow each product's creation journey on the product page and on our upcoming Transparency page.
People Power
Instead of being left in the dark, people deserve to see and understand their garmnet's journey from seed to storefront. That way, when they choose a garment to wear, they are also aware of its impact and can choose items that allign with their values.
With transparancy at all stages of production, you can create the chnage you want to see through your everyday choices.
Aligning with the United Nation's Sustainability Goals
We are aligned with the United Nation's Sustainable Development Goals, in particular Goals 8,12, 16.
Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Goal 12: Ensure sustainable consumption and production patterns.
Goal 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.