Pop-up Boutique - The Calile Hotel, James St, Fortitude Valley

Posted by Rob Taylor on

Would you like your very own Pure Dreamwear Experience VIP event?

1 July to 31 July

We only have a few event bookings left, so please let us know if you would like your very own Pure Dreamwear Experience event.

It's so easy and so much fun. Here is how you can have your own event:

  • Choose your own day/time for your VIP event
  • Invite your friends to meet at the Pure Dreamwear Popup Boutique
  • Enjoy light refreshments and bubbly
  • Experience your favourite Pure Dreamwear 
  • Special offers - Each guest will receive very special offers at the event

It had been ages since I’d caught up with my friends. Isolation had gone on forever.  We were all excited to see each other in person. Before I knew it, we were walking through the doors of Pure Dreamwear’s first pop up boutique. There was now a small white table with a platter of gorgeous little macaroons, as well as some perfect champagne flutes. Melissa poured us some bubbly and a few minutes later, we were touring the waves of silk sleepwear, comparing all the distinct designs and colours. It felt so good to be together, trying on our favourites and learning how fashion can create opportunities.

We walked out knowing there was so much more to this beautiful luxury sleepwear and lovely memories of a fantastic afternoon together again. It truly was a Pure Dreamwear experience.


Pop-up Shop 

We'd love to meet you in person and give you an opportunity to see Pure Dreamwear up close & personal.

The Calile Hotel Pop-up Boutique

48 James St, Fortitude Valley

1 July to 31 July

Special offers for you our VIP Dreamers - register today.

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